Social Media Marketing Trends You ought not Ignore
Social Media Managed Marketing
The success of social media marketing lies in the right mixture of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them. In the event you devise your social networking strategies such as social media marketing optimization on the basis of current trends, it is possible to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted within an article published by Forbes in line with the 2013 Social Media Marketing Industry Report.
Low Use of Social Bookmarking Sites
According to the research reports, the usage of social bookmarking sites has decreased to 10 % from 26 percent next year. This considerable drop of usage clearly indicates the fall of bookmarking sites. Although sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in today's scenario. Instead, search for the sites that are most favored and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are viewed as a powerful way to attract a lot of targeted customers at the same time. The research report says that around 80 percent of marketers usually are not interested in using the most widely used daily deal sites including Groupon or Living Social for his or her campaigns in the near future.
Now people concentrate more about the considerable amount of returns that they receive from their purchases with time. Hence, it is advisable to use social networks for long term marketing goals as opposed to daily goals.
Top Sites for Social Media Campaigns
Marketers using social media for marketing will obviously carry out social media campaigns (using social network sites for promotion) for products or services to attract targeted customers. The campaigns will be successful only if the kind of site is popular among absolutely free themes.
The research report suggests that marketers who spend more money than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, Youtube, Pinterest and Instagram compared to those who spend six hours or less a week on social media. Also, around 92 percent of marketers that have five or more years of experience prefer LinkedIn than 70 % of marketers having under five years of experience. Forum marketing has additionally decreased to 16 percent this year from 24 percent this year.
Around 67 percent of marketers are intending to increase campaigns through Twitter though it may be a slight decrease from 69 percent a year ago. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.
B2B marketers utilize a more diverse variety of platforms compared to B2C marketers. Both do not completely utilize blogging and have minimal You Tube usage.
If you are a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as the most popular social media marketing platform. YouTube being the second largest search results, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by utilizing low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they've an opportunity to utilize SlideShare (of LinkedIn). This social media entity can be used as generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, there exists a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The loss of these kinds of services shows that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This may encourage people to check-in more.
In case you are still following the old strategy for social media marketing, then it is enough time to develop new strategies depending on all these current trends. It is better to entrust this tedious task to a reputable social media marketing company that gives reliable social media marketing services instead of try implementing the techniques on your own.